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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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December 2012 Episodes:
  • Pub Date: Dec 31, 2012
  • Happy New Year's Eve!
  • Most people wait until the new year so they can wish everyone good tidings for the upcoming, and hopefully prosperous, year. I'd like to take this opportunity to thank everyone who's subscribed and continued listening to the show! It's been an interesting year full of ups and downs, but they lead to the point where I could start this show, so I'm grateful for them all!

    While I'm sharing, my Kicking Lizard Salsa business has had a bit of the hiccups over the past few months, with our mid-summer manufacturing changes, but things are looking up again, so I'm content for now to see where that'll go. As a quick business lesson, did you all know that grocery chains only review certain types of products at certain times of the year? We had no idea; we assumed that if there was an awesome product, companies would be chomping at the bit to try it! They're waiting, so, right now, we have to wait, too.

    Does anyone else have an interesting lesson that they gleaned during the year 2012 that they'd like to share? Please, leave a comment and share with everyone!

    Here's to 2012!

    -MJP
  • Pub Date: Dec 23, 2012
  • The Holidays are here again!
  • Hello, everyone. Merry Christmas and Happy Hanukkah to you all. I wanted to write quickly to let everyone know that since I'll be out of town for the next two weeks, there won't be a new Food Marketing Podcast episode until sometime the week of January 7th. Sorry!
frito lay chicken pepsi flavored lay's potato chips
  • Pub Date: Dec 17, 2012 - 5:30 pm
  • Eat Some Chicken and Chips and Pepsi
  • Listen:
  • Frito Lay and Pepsi team up for a new flavor explosion. Other Lay's brand potato chips are mentioned, too.
Picture of Turbaconducken
  • Pub Date: Dec 10, 2012 - 5:00 pm
  • Sweet Sweet Bacon
  • Listen:
  • Importance of "pictures" in selling food products. Example: pork.
Pizza Hut Perfume 2012
  • Pub Date: Dec 06, 2012 - 6:00 pm
  • Pizza Hut Gets Smelly
  • Listen:
  • Pizza Hut does something smelly. Jones Soda and Jelly Belly provide good examples of promotional variations on their main themes.