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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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November 2014 Episodes:
professor-clarke-caywood_northwestern-university_integrated-marketing-communications_IMC_public-rela
  • Pub Date: Nov 28, 2014
  • Professor Clarke Caywood
  • Listen:
  • As one of the founders of the integrated marketing communications program at Northwestern University's Medill School, Professor Caywood has been teaching students to think differently about marketing and PR for more than 20 years. He offers helpful advice and gives me an unexpected push toward politics.

    Quote of Notes:
    - "The boundaries of the campus are the boundaries of the state."

    Books to Read:
    - The Wisconsin Idea by Charles McCarthy
    - The Handbook of Strategic Public Relations and Integrated Communications by Clarke Caywood

    App/Online Resource:
    - Transit Screen

    Time Machine Advice:
    - "Spend a little more time helping improve the political system in this country."

    How to Contact:
    - c-caywood@northwestern.edu
    - Twitter
    - Numerator Management


    Food Marketing Podcast Music: Sacrifice by Robodub

john-turenne_sustainable-food-systems_food-marketing-podcast_marc-jordan-paxton
  • Pub Date: Nov 21, 2014
  • John Turenne: Sustainable Food Systems' President
  • Listen:
  • John's goal with his company is to make the world a better place through better food.

    Quote of Note:
    - "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, that's the only thing that ever has."- Margaret Mead
    - "If we couldn't laugh, we would all go insane." - Jimmy Buffett

    Books to Read:
    - Fast Food Nation by Eric Schlosser
    - The Four Agreements by Don Migual Ruiz

    App/Online Resource:
    - State Department of Agriculture Websites

    Time Machine Advice:
    "Stop taking everything so darn serious! It's not what happens to me; it's what I do when it does. Be humble."

    How to Contact:
    - Website

    Food Marketing Podcast Music: Sacrifice by Robodub

Chris Reck Bold Simplified CEO Food Marketing Podcast Episode 0033 Marc Jordan Paxton
  • Pub Date: Nov 14, 2014 - 4:00 am
  • Chris Reck: Bold Simplified's CEO
  • Listen:
  • Since childhood, Chris has been a serial entrepreneur. He tells us how to fail in food, then run a series of successful online ventures.

    Quote of Note:
    "When you change the way you look at things, the things you look at change." - Dr. Wayne Dyer

    Book to Read:
    - Contagious by Jonah Berger

    App/Online Resource:
    - MindMeister

    Time Machine Advice:
    "Stick to just one thing at a time."

    How to Contact:
    - BoldSimplified.com
    - chris@boldsimplified.com


    Food Marketing Podcast Music: Sacrifice by Robodub
alex-greenwood_alexander-g-public-relations_food-marketing-podcast_episode-0032_marc-jordan-paxton
  • Pub Date: Nov 07, 2014 - 4:00 am
  • Alex Greenwood: Alexander G. PR's President
  • Listen:
  • Alex runs one of the top PR agencies in the Kansas City area, but he's way more than that! He's an award-winning fiction writer with a heart of gold, having worked as a volunteer in the aftermath of the Oklahoma City bombing in 1995.

    Quote of Note:
    "Men go mad in herds, but only come to their senses one by one." - Charles McKay

    Books to Read:
    - Anything by Seth Godin
    - Alex's award-winning fiction

    App/Online Resource to Share:
    - Harvest

    Time Machine Advice:
    "Don't be so impetuous."

    How to Contact:
    - Twitter
    - Alexander G. Public Relations' Website

    Food Marketing Podcast music: Sacrifice by Robodub