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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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August 2016 Episodes:
Erika Jones, self-proclaimed
  • Pub Date: Aug 26, 2016 - 5:12 am
  • Erika Jones, Self-proclaimed "Badass Marketer"
  • Listen:
  • Erika had an epiphany a few years ago when she realized that she hated all her current clients; so, what did she do? She fired the whole lot of them and started over, building her clientele from the ground up. The result was the kind of notoriety and marketing presence she needed to sign national companies. Now the sky's the limited for Synergy Marketing Consultants!

    Books to Read:
    - You are a Badass by Jen Sincero
    - Reaching the Summit by Pat Summitt

    Apps of Note:
    - Voxer
    - WunderList
    - Over

    Time Machine Advice:
    "Live fearlessly. Go for it; you've nothing to lose!"

    How to Contact:
    - Website
    - Twitter
    - Instagram
    - Facebook

    Final Thoughts:
    "Live fearlessly. You can do whatever you want to do!"

    Music by Robodub
    Intro by John Lee Dumas of Entrepreneur on Fire

Chef Matt Burton, Carlisle FoodService Products' Culinary Director
  • Pub Date: Aug 19, 2016 - 5:09 am
  • Chef Matt Burton: Carlisle FoodService Products' Culinary Director (Rebroadcast)
  • Listen:
  • This chef knows how to spin a story to fit the situation! He works directly with chefs and line cooks at some of the world's biggest quick-service restaurants (QSRs) to learn about their needs so that he can help provide solutions to help.

    Quote of Note:
    "You're only as good as your last plate." - Chef Pardis

    Books to Read:
    - The Soul of a Chef by Michael Ruhlman
    - Life, on the Line by Chef Grant Achatz and Nick Kokonas

    Apps/Online Resources:
    - National Restaurant Association
    - MasterCook
    - Google Alerts
    - Carlisle FoodService Products

    Time Machine Advice:
    - "Quit eating all those fatty cheese burgers and all those fries."
    - "It's a marathon, not a sprint

    How to Connect:
    - marketing@carlislefsp.com

    Food Marketing Podcast Music: Sacrifice by Robodub

Brent Henschel from Server Products
  • Pub Date: Aug 05, 2016
  • Brent Henschel: Server Products' Marketing Communications Coordinator (Rebroadcast)
  • Listen:
  • Brent and I talk about the power of social media, even when it's referring to ketchup dispensers. As a transplant from the construction industry, he brings an interesting take on marketing foodservice products.

    Quote of Note:
    "Whether you think you can or you think you can't, you're probably right." - Henry Ford

    Book to read:
    - How to Win Friends and Influence People by Dale Carnegie

    Apps/Online Resources:
    - Dropbox
    - Shotfarm
    - HootSuite

    Time Machine Advice:
    "Start out in the foodservice industry."

    How to Contact:
    - Server Products' Website
    - 1 (800) 558-8722
    - spsales@server-products.com

    Food Marketing Podcast Music: Sacrifice by Robodub