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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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August 2015 Episodes:
Randy Lopez, Synergy Consulting's Food Marketing Consultant and Owner of Jake Agency
  • Pub Date: Aug 28, 2015 - 4:00 am
  • Randy Lopez: Branding and Strategy Consultant at Synergy Restaurant Consultants
  • Listen:
  • He loves guerrilla marketing tactics that leave great impressions, always keeping in mind that you need to test first. Those kinds of executables can be fun and memorable, but you need to do trial runs and test every aspect of a campaign. Not working out the kinks can be a messy affair!

    Also, beware of the word “freaking.”

    Books to read:
    - Hop on Pop by Dr. Seuss
    - The Experience Economy by B. Joseph Pine II and James H. Gilmore

    Apps/Online Resources:
    - Yelp
    - Thrill List

    Time Machine Advice:
    - “Thank you for not ever buying velcro shoes or MC Hammer pants."
    - “Take care of myself."
    - "Enjoy every aspect of these jobs that I’ve had."

    How to contact:
    - randy@synergyconsultants.com
    - The Synergy Phone Line

    Help out the show:
    - Twitter
    - Facebook
    - Support the show
    - Daily Food Marketing newspaper

    Music: Sacrifice by Robodub

Kevin Clay, Big Spoon University's Owner
  • Pub Date: Aug 21, 2015 - 4:34 am
  • Kevin Clay: Big Spoon Agency's Owner
  • Listen:
  • Kevin is the owner of Big Spoon Agency, a boutique firm based in Richmond, Virginia; its focus is word-of-mouth marketing. He and his team call themselves a customer experience agency for food and hospitality brands. They accomplish that through campaign management, digital strategy, public relations, and helping with creative direction.

    Their mission is to craft memorable experiences that spark and strengthen meaningful connections. Especially with our restaurant partners, they believe that starts within asking the following questions:
    - What’s that experience like at the dinner table?
    - How about when they walk into the restaurant?
    - What about the food that’s coming out of the kitchen?

    Books to Read:
    - Before Happiness by Shawn Achor
    -
    Show Your Work! by Austin Kleon

    App/Online Resource:
    - Google Docs
    - Asana

    Time Machine Advice:
    - "You’re going to make some mistakes and that’s going to be okay." I think that’s part of the process of running a business.
    - "You just have to navigate and learn and keep moving forward."
    - "Have a good support team and cheerleaders and stay grounded."

    How to Contact:
    - BigSpoonAgency.com
    - @BigSpoonAgency
    - @KevinClay

    Final Thoughts:
    "In food marketing - when you’re working with restaurants, when you’re a small business owner - it’s a lot of hours and it’s a lot of hard work...just make sure you’re having fun and you’re enjoying it!"

    Music: Sacrifice by Robodub

David Bain, The 26-week Digital Marketing Plan's Creator & Host of Digital Marketing Radio Podcast
  • Pub Date: Aug 14, 2015 - 4:30 am
  • David Bain: The 26-week Digital Marketing Plan's Creator & Host of Digital Marketing Radio
  • Listen:
  • David was managing pubs in the UK when he became fascinated with Internet Marketing. He quickly learned how to get to the top of Google search results and began making $100 a day through relevant ads. He ran one of the first online restaurant booking services, then began a career as a digital marketing guru.

    David witnessed the change from "Internet Marketing" to "Digital Marketing,” which focuses more on integrating all parts of the business into your marketing strategy. His various books and courses were designed to teach business professionals from many industries how to use a more strategic approach to gain authority in their networks.

    Currently, he’s the hosts of Digital Marketing Radio Podcast, which he uses as a means of promoting his consulting business, and is the author of The 26-Week Digital Marketing Plan, a training course for effectively creating a digital marketing strategy for your business.

    Books to Read:
    - The E-Myth Revisited by Michael E. Gerber
    - Down and Out in Paris and London by George Orwell

    Apps/Online Resources:
    - Bossjock
    - Boomerang
    - Buffer

    Time Machine Advice:
    "Buy domains and go to web design classes."

    How to Contact:
    - Digital Marketing Radio's Contact Page
    - @DavidBain

    David’s free stuff:
    - Free E-book: 13 Pillars of Internet Marketing
    - Free Course: What is SEO?

    Help out the show:
    Twitter
    Facebook
    Support the show
    Daily Food Marketing newspaper

    Final Thoughts:
    "If you’re not doing it by intention, it can wait."

    Music: Sacrifice by Robodub