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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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May 2015 Episodes:
Trajan King, Invincible Startup Training Program's Creator
  • Pub Date: May 29, 2015 - 4:40 am
  • Trajan King: Invincible Startup's Creator
  • Listen:
  • He creates online training courses to help entrepreneurs and startups grow their businesses. Facebook ads and social media (Instagram & Twitter) are used to feed his lead funnel. Potential customers can be targeted through the data that Facebook has for every person on the platform. Other areas of advertising can be expensive, but not necessarily effective.

    We talk about the difference between Facebook Pages and Groups, and the ways restaurants, grocers or any other food-related companies can use them effectively. Especially important is building up an audience in a group to facilitate conversations that position the group owner as a trusted information source.

    Books to Read:
    - Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    - How to Win Friends and Influence People by Dale Carnegie
    - The Richest Man in Babylon by Charles Conrad
    - The E Myth by Michael E. Gerber
    - The Goal by Eliyahu M. Goldratt

    Apps/Online Resources:
    - Coach.me
    - Any.do
    - Instagram
    - Twitter
    - Snapchat
    - Uber

    Time Machine Advice:
    "Save more and every company you do, start smaller; take it in smaller pieces."

    How to Contact:
    - Invincible Startup
    - Twitter

    Final Thoughts:
    Share innovative and different ideas that are used to succeed in food marketing.

    Music: Sacrifice by Robodub

Mark Allan Powers, Uncorked Monthly's Editor-in-Chief & Marketing Consultant to the Fortune 500
  • Pub Date: May 22, 2015 - 4:00 am
  • Mark Allan Powers: Uncorked Monthly's Editor-in-Chief & Marketing Consultant to the Fortune 500
  • Listen:
  • Mark is a marketing consultant for some of the biggest companies on the planet, including General Motors, Harley-Davidson, FedEd, Sony, and Adobe. That being said, his true passion is wine. His Uncorked Monthly blog gets thousands of viewers each month, and he uses his list to build his personal brand.

    Quote of Note:
    "My favorite bottle of wine? An open one."

    Books to Read:
    - Stephen R. Covey
    - John C. Maxwell
    - Josh Linkner
    - Screw Business As Usual by Richard Branson
    - First, Break All the Rules by Marcus Buckingham and Curt Coffman
    - Change the Culture, Change the Game by Roger Connors and Tom Smith

    Apps/Online Resources:
    - Bundle Post
    - Hootsuite
    - Google Translate
    - EasilyDo
    - LinkedIn
    - Evernote

    Time Machine Advice:
    "Stand bold and be tall."
    "Be yourself, but be humble."
    "Never be afraid to live the dreams you have."

    How to Contact:
    - Uncorked Monthly
    - Mark's website
    - +1 (248) 420-9272

    Final Thoughts:
    "Make it happen!"

    Music: Sacrifice by Robodub

Jeff Moore, International Pacific Seafoods' President
  • Pub Date: May 15, 2015 - 4:00 am
  • Jeff Moore: International Pacific Seafoods' President
  • Listen:
  • Jeff is a 4th generation foodservice operator, with experience doing everything from dishwashing to waiting tables to food distribution and brokering. His great-grandfather owned Huntington Beach Ice, a soda manufacturing company, and his grandfather - through the sale of a necktie - secured the franchise rights for Pepsi-Cola in Orange County, California. His father founded Freshpoint, a food distribution company that he grew until he sold it to Sysco. Jeff’s goal in life and business is to focus on his core competencies.

    Quote of Note:
    “It is impossible to overlook the extent to which civilization is built upon a renunciation of instinct.” - Sigmund Freud

    “Your dreams will die with you, but your impact will endure through the people you inspired by the way you chose to live.” – Jeff Moore

    Books to Read:
    - How Not to Be a Dick by Meghan Doherty
    - Gary Vaynerchuk’s Library
    - The Ultimate Sales Machine by Chet Holmes

    Apps/Online Resources:
    - Asana
    - Followup.cc
    - Fancy Hands
    - Fiverr

    Time Machine Advice:
    “Opportunities are a dime a dozen; ideas are ten for a penny. The path that you choose and how you choose to live and how you choose to execute consistently are going to dictate your future.”

    “Barter is how the world goes round.”

    How to Contact:
    - jmoore@internationalpacific.com

    Other Resources:
    - ThursdayNightBoardroom.com
    - I Love Marketing Podcast
    - MOM (Meaning Ownership Mechanism)

    Music: Sacrifice by Robodub

Mindy Armstrong, Food IQ's Director of Insight & Innovation
  • Pub Date: May 08, 2015 - 4:30 am
  • Mindy Armstrong: Food IQ's Director of Insights & Innovation
  • Listen:
  • Google+. Skype. Sweatpants. And that's all in just the first two minutes. Food marketing is so fun, and Mindy Armstrong gets to impact the way consumers consume. At Food IQ, she uses the power of marketing to inspire customers' food choices.

    Quote of Note:
    "Do what you can, with what you have, where you are." - Theodore Roosevelt

    Book to Read:
    - Daring Greatly by Brene Brown
    - The Hard Thing about Hard Things by Ben Horowitz
    - Your Turn (aka What to Do When its Your Turn) by Seth Godin

    App/Online Resource:
    - Eater.com
    - FastCasual.com
    - NRN (National Restaurant News)
    - The Futures Company

    Time Machine Advice:
    "Slow down, and be great TODAY, instead of focusing on being great LATER."

    How to Contact:
    - FoodIQ.net

    Music: Sacrifice by Robodub

Matt Aaron, Valor Foods' General Manager and Food Startups Podcast's Host
  • Pub Date: May 01, 2015 - 5:01 am
  • Matt Aaron: Valor Foods' General Manager and Food Startups Podcast's Host
  • Listen:
  • At Valor Foods, Matt helps expose consumers in the USA to Colombian “superfoods.” At Food Startups Podcast, he interviews food entrepreneurs as they try to make their culinary dreams come true.

    Quote of Note:
    - "Great entrepreneurs are: never wedded to a position, never afraid to lose a little of their investment, never bitter or embarrassed, never out of the game for long." - Ryan Holiday
    - “There are no secrets in retail.”

    Book to Read:
    - The Obstacle is the Way by Ryan Holiday
    - Banker To The Poor by Muhammad Yunus

    App/Online Resource:
    - Stamps.com
    - The Dynamite Circle

    Time Machine Advice:
    "Teach myself about the benefits of reading."

    How to Contact:
    - Valor Foods’ "Contact Us” Form
    - Food Startups Podcast’s “Contact Us” Page

    Music: Sacrifice by Robodud