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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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April 2016 Episodes:
Joe Ferri, Pecinka Ferri's President
  • Pub Date: Apr 29, 2016 - 5:05 am
  • Joe Ferri: Pecinka Ferri's President (Rebroadcast)
  • Listen:
  • We discuss the necessity of creating feedback loops and dodging bird poop.

    Quote of Note:
    "Sometimes you're the pigeon, and sometimes you're the statue." - Unknown

    Books to Read:
    - Mad Magazine
    - The World is Flat by Thomas Freidman

    App/Online Resources:
    - YourNerdyBestFriend.com
    - RebelMouse.com

    Ways to Connect:
    - joe@pecinkaferri.com
    - @joeferri
    - Foodie Quipper Blog
    - Facebook
    - LinkedIn
    - Google+
    - YouTube

    Music: Sacrifice by Robodub
    Introduction by John Lee Dumas of Entrepreneur on Fire

Iggy Alvarez, President of Meal Maison
  • Pub Date: Apr 22, 2016 - 4:31 am
  • Iggy Alvarez: Meal Maison's President (Rebroadcast)
  • Listen:
  • Creating a startup grocery brand is no easy task, but Iggy does a great job explaining how exactly to turn a pharmaceutical-marketing career into a passionate food business. We also talk about coupons, sampling and exploring your dreams before they disappear!

    **Update: The company referred to in the episode as "Fresh Maison" is now officially called "Meal Maison."

    Quote of Note:
    "You miss 100% of the shots you don't take." - Wayne Gretzky

    Books to read:
    - Essentialism by Greg McKeown
    - Rework by Jason Fried & David Heinemeier Hansson

    Online Resource:
    - Food52.com

    Contact Info:
    - MealMaison.com
    - igalvarez7@gmail.com
    - @HellYeahMktg and @Eatucator
    - LinkedIn

    Music: Sacrifice by Robodub
    Introduction by John Lee Dumas of Entrepreneur on Fire

Grant Di Mille, Sweetery NYC's President
  • Pub Date: Apr 15, 2016 - 3:05 am
  • Grant Di Mille: Sweetery NYC's President (Rebroadcast)
  • Listen:
  • Grant and I discuss the power of food to incentivize later purchasing behavior. He successfully uses food trucks as a marketing tool to promote major brands in the New York City area.

    Quote of Note:
    "Never say 'No.'  Never say 'Never.'"

    Book Recommendation:
    - Return on Relationship by Kathryn Rose and Ted Rubin

    Advice to Himself and Others:
    "Be more of a team player"

    Contact Info:
    - Sweetery NYC Website
    - grant@sweeterynyc.com

    Food Marketing Podcast Music: Sacrifice by Robodub

Joel Libava, The Franchise King
Chef Tom Woodbury, TV Host & Cookbook Author