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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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March 2015 Episodes:
Mark Chase Restaurant Real Estate Advisor Food Marketing Podcast Marc Jordan Paxtona
  • Pub Date: Mar 27, 2015 - 4:30 am
  • Mark Chase, Restaurant Real Estate Advisor
  • Listen:
  • After running one of the first online real estate sales portals, Mark decided to focus on food. He explains how he's grown his current business utilizing the Internet exclusively. We talk about lead generation and word-of-mouth marketing as well.

    Quote of Note:
    "Many people die at 25, but aren't buried until they're 75." - Benjamin Franklin

    Book to Share:
    - Seth Godin's Library

    App/Online Resource:
    - EverContact
    - Nimble

    Time Machine Advice:
    "Don't chase after money. Find something you like doing and stick with it."

    How to Contact:
    - Restaurant Real Estate Advisors' Website
    - @RestaurantProps
    - mark@restaurantrealestateadvisors.com

    Free Ebook:
    - Open a Restaurant at a Great Location at a Great Price

    Music: Sacrifice by Robodub

Rick Zambrano My Crown-Rio Foodservice Consulting Principal Food Marketing Podcast Episode 0049 Marc
  • Pub Date: Mar 20, 2015 - 4:30 am
  • Rick Zambrano: My Crown-Rio Foodservice Consulting's Principal
  • Listen:
  • Rick's company specializes in menu and marketing consulting for independent restaurant companies.

    Quote of Note:
    "It's not rocket science."

    Book to Read:
    - Negotiation Genius by Deepak Malhotra and Max Bazerman

    App/Online Resource:
    - Slideshare

    Time Machine Advice:
    "Start earlier."

    How to Contact:
    - Website
    - solutions@crownrio.com
    - LinkedIn
    - Google+


    Music: Sacrifice by Robodub

James Miller, multi-unit restaurant manager & Run It Right podcast host
  • Pub Date: Mar 13, 2015 - 4:30 am
  • James Miller: Multi-unit Restaurant Operator & Run It Right Podcast's Host
  • Listen:
  • NOTE: This is Part 2 of an interview series that began on James' podcast, Run It Right. Click here to listen to Part 1.

    In Part 2, we talk about running restaurants in multiple categories, including pizza, coffee and frozen yogurt. How does James keep it all together? He leverages his background as a multi-unit manager in the QSR (quick service restaurant) vertical; that's how!

    Quote of Note:
    "Obstacles are what you see when you take your eyes off your goal." - Henry Ford

    Books to Read:
    - Crush It! by Gary Vaynerchuk
    - The Thank You Economy by Gary Vaynerchuk
    - Jab, Jab, Jab, Right Hook! by Gary Vaynerchuk
    - Peter Shankman's Library

    App/Online Resource:
    - Evernote

    Time Machine Advice:
    - "Relax."
    - "Be wrong. It's ok to be wrong."

    How to Contact:
    - Twitter
    - Facebook
    - Run It Right Website
    - james@runitright.org

    Food Marketing Podcast Music: Sacrifice by Robodub

Eric Weiner FoodTrucksIn.com President
  • Pub Date: Mar 06, 2015 - 4:30 am
  • Eric Weiner: FoodTrucksIn.com's President
  • Listen:
  • Eric and I discuss the power of food trucks to market other people's products and services. He also gives a better definition of "food truck."

    Quotes of Note:
    - "You don't know what you don't know."
    - "Define your own success." - Jack Lemmon

    Books to Read:
    - A Walk in the Woods by Bill Bryson
    - Santaland Diaries by David Sedaris

    Apps/Online Resources:
    - Mighty Text
    - Phrase Expander

    Time Machine Advice:
    "Be a better chef, watching all the burners, not just the ones you like."

    How to Contact:
    - FoodTrucksIn.com
    - eric@foodtrucksin.com
    - Facebook
    - Twitter

    Food Marketing Podcast Music: Sacrifice by Robodub