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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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February 2015 Episodes:
Ron VanDerMolen Clean Dining Hunt Food Marketing Podcast Marc Jordan Paxton
  • Pub Date: Feb 27, 2015 - 4:30 am
  • Ron VanDerMolen of CleanDiningHunt.com
  • Listen:
  • Clean Dining Hunt is a mashup of @dininggrades, @blogmylunch, and @cleandropmobile. They take events, like the Super Bowl, and use hashtags to get people involved, looking for food trucks, restaurants and craft breweries. In addition, food sponsors get exposed to different food options. Check out cleandininghunt.com for a visual.

    Quote of Note:
    "We just want it clean!"

    Apps/Online Resources:
    - CleanDrop Mobile
    - Dining Grades
    - Blog My Lunch

    How to Contact:
    - Clean Dining Hunt Website
    - @dininggrades
    - @blogmylunch
    - @cleandropmobile

    Food Marketing Podcast Music: Sacrifice by Robodub

Sheena White, Social Media Consultant
  • Pub Date: Feb 20, 2015 - 4:30 am
  • Sheena White, Social Media Consultant
  • Listen:
  • In the realm of health and wellness, one of the best social media consultants is Sheena White. Listen as she shares her ups and downs in starting a consulting business.

    Quote of Note:
    "For God did not give us a spirit of timidity, but one of power, love and self-discipline."
    2nd Timothy 1:7

    Books to Recommend:
    - Outlander Series by Diana Gabaldon
    - A Song of Ice and Fire Series (aka A Game of Thrones) by George R. R. Martin
    - Expectation Hangover by Christine Hassler
    - The LinkedIn Code by Melonie Dodaro

    Apps/Online Resources:
    - Facebook Post Planner
    - Social Oomph

    Time Machine Advice:
    "Start my business when I was in college."

    How to Contact:
    - sheena@sheenawhite.com

    Food Marketing Podcast Music: Sacrifice by Robodub

Wade Koehler FCSI Executive Director The Americas
  • Pub Date: Feb 13, 2015 - 4:30 am
  • Wade Koehler: FCSI The Americas' Executive Director
  • Listen:
  • Wade's claim to fame is that he turned around the Americas division of Foodservice Consultants Society International (FCSI), which had been floundering and losing members for years. Since 2010, when he took over, he's completely righted the ship. Membership is up, as well as trade show attendance.

    Quote of Note:
    "Trust your gut and be yourself." - Unknown

    Books to Read:
    - Delivering Happiness by Tony Hsieh
    - Release Your Inner Nerd by Beth Ziesenis

    Apps/Online Resources:
    - FCSI.org
    - Dropbox
    - Hootsuite
    - Fiverr
    - Animoto
    - Evernote
    - Expensify

    Time Machine Advice:
    "Don't be afraid to take the leap! Keep chasing the dream and love what you do in the moment you're doing it."

    How to Contact:
    - 520Management.com
    - LinkedIn Profile
    - @WadeKoehler
    - FCSI.org
    - @FCSIAmericas

    Food Marketing Podcast Music: Sacrifice by Robodub