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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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January 2015 Episodes:
Scott Monty, Shift Communications' EVP of Strategy
  • Pub Date: Jan 30, 2015 - 2:00 am
  • Scott Monty: SHIFT Communications' EVP of Strategy
  • Listen:
  • We wax philosophical about podcasting, the role of PR in social media and how a high school writing project turned him into a lifelong fan of a certain British sleuth.

    Quotes of Note:
    - "If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." - Cicero
    - "When you have eliminated the impossible, whatever remains, however improbable, must be the truth." - Sherlock Holmes in The Sign of the Four

    Book to Read:
    - Ctrl Alt Delete by Mitch Joel

    App/Online Resource:
    - Yammer

    Time Machine Advice:
    "Don't sweat it."

    How to Connect:
    - ScottMonty.com
    - I Hear of Sherlock Everywhere Podcast & Blog
    - SHIFT Communications
    - Facebook
    - Twitter
    - LinkedIn

    Food Marketing Podcast Music: Sacrifice by Robodub

Brett Lindenberg from FoodTruckEmpire.com
  • Pub Date: Jan 23, 2015 - 1:30 am
  • Brett Lindenberg of FoodTruckEmpire.com
  • Listen:
  • Running a food truck service business is really niche, which suits Brett just fine. His website helps food truck owners find truck manufacturers, suppliers, and anyone else that's involved in operating a food truck.

    Quote of Note:
    "You'll never get rich by working for your boss." - Felix Dennis

    Books to Read:
    - How to Get Rich by Felix Dennis
    - Rich Dad Poor Dad by Robert Kiyosaki

    App/Online Resource:
    - Foodstart.com
    - Hootsuite.com
    - Asana.com

    Time Machine Advice:
    "Learn about business. It's cool. You can be creative with it. Focus more energy on that."

    How to Contact:
    - FoodTruckEmpire.com
    - Twitter
    - Facebook

    Food Marketing Podcast Music: Sacrifice by Robodub

Rick Mathieson iMathieson.com Food Marketing Podcast
  • Pub Date: Jan 16, 2015 - 1:30 am
  • Rick Mathieson: iMathieson's President
  • Listen:
  • Rick's been involved in marketing a wide variety of brands, including food brands like Coca-Cola and Poo~Pourri. We talk about executing a successful ad launch and how to make the most of social media.

    Quotes of Note:
    - "If you build it, they will come." - Field of Dreams
    - "It's the journey, not the execution."
    - "Without strategy, execution is aimless. Without execution, strategy is useless." - Morris Chang
    - "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." - Chris Pine, quoting Teddy Roosevelt

    Books to Read:
    - Permission Marketing by Seth Godin
    - United We Brand by Mike Moser
    - Hey Whipple, Squeeze This by Luke Sullivan

    Apps/Online Resources:
    - GoToMeeting App
    - Apple Store App

    Time Machine Advice:
    - "Relax...you're going to have an awesome time on the ride. It's going to be a blast."
    - "All your choices are spectacular!"

    How to Contact:
    - iMathieson.com
    - GenWOW blog
    - LinkedIn Gen Wow Group
    - Twitter
    - Facebook

    Rick's Books:
    - The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson
    - Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age by Rick Mathieson


    Food Marketing Podcast Music: Sacrifice by Robodub
Izabela Russell, the Branding Cow & Music Radio Creative
  • Pub Date: Jan 09, 2015 - 1:32 am
  • Izabela Russell, the Branding Cow
  • Listen:
  • Izabela has a passion for brands and the art of branding, which helps as she, with a gentle and deft hand, dissects brands to help them understand how to be better. She's also the better half of the Music Radio Creative team, which provides audio services for brands and artists around the globe.

    Quote of Note:
    "Everything you do is a journey, not a destination."

    Book to Read:
    - The 4-Hour Workweek by Timothy Ferris
    - Buddha by Karen Armstrong

    App/Online Resource:
    - Dropbox

    Time Machine Advice:
    "If I could do it, I wouldn't."

    How to Contact:
    - Twitter


    Food Marketing Podcast Music: Sacrifice by Robodub