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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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December 2015 Episodes:
Daniel Nelson, CEO of Food on a Truck
  • Pub Date: Dec 24, 2015 - 4:12 am
  • Daniel Nelson: Food on a Truck's CEO
  • Listen:
  • After a year of hounding, Daniel is finally on the show! His point of sale system for mobile vendors allows food trucks to do more than just complete transactions; it allows owners to automate outbound communications and dive deep into analytics so they can see which locations are most profitable and where inventory needs to be replenished, for example.

    Book to Read:
    - Traction by Gabriel Weinberg and Justin Mares

    Apps/Online Resources:
    - MailChimp
    - Drip
    - Duck Duck Go
    - Slack
    - Grasshopper

    Time Machine Advice:
    “Don’t waste time doing anything that you don’t love. If it doesn’t feel like a fit, it isn’t.”

    How to Contact:
    - Food on a Truck Website
    - @FoodOnATruck
    - Email
    - 1-844-FOAT-APP (1-844-362-8277)

    Final Thoughts:
    “If I struck a chord with anyone…I would love to hear from you!”

    Music: Sacrifice by Robodub

Kevin Horek: TV/Radio Host, Creative Director, Journalist, Author
  • Pub Date: Dec 04, 2015 - 5:11 am
  • Kevin Horek: TV/Radio Host + Creative Director + Journalist + Author
  • Listen:
  • Kevin is a multi-directional entrepreneur with his hands in a lot of pies. His weekly radio/TV show deals with emerging technology and is broadcast out of Atlanta. As the creative director for an app development company, he's able to change the way people interact with their lives. He's also a contributor to a tech magazine, based in Los Angeles. His first book, an instructional manual for coding, was published last year by a publisher out of the United Kingdom.

    His apps have done everything from helping grocery managers re-order stock properly to allowing bar patrons to monitor their blood alcohol content.

    Inspirational Book:
    - Me, Inc. by Gene Simmons

    App/Online Resource:
    - Our Groceries
    - Google Wallet
    - Android Pay

    Time Machine Advice:
    "Get started!"

    Contact Info:
    - kevin@kevinhorek.com
    - LinkedIn
    - @kevinhorek
    - kevinhorek on Skype

    Read/Listen to Kevin's work as:
    - TV/Radio Host
    - Creative Director
    - Journalist
    - Author

    How to Connect with the Show:
    Support the show
    Daily Food Marketing newspaper

    Final Thoughts:
    "Get out there and go after your dreams!"

    Music: Sacrifice by Robodub