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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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October 2014 Episodes:
  • Pub Date: Oct 31, 2014
  • The Vegan Zombie
  • Listen:
  • Two buddies have connected their love of vegan food with their favorite genre: the zombie apocalypse! We talk about great vegan cooking, and how to create memorable videos that gain followers on the Internet.

    Quote of Note:
    "Stay safe and watch out for zombies!"

    Book to Read:
    - A Brief History in Time by Stephen Hawking

    App/Online Resource:
    - YouTube
    - Is it Vegan?
    - Google

    Time Machine Advice:
    - "John, do what you want to do. Don't do what your parents want you to do. Don't do what your friends are doing."
    - "Chris, YouTube is gonna be huge. Use it."

    How to contact:
    - Facebook
    - The Vegan Zombie Contact Page
    - YouTube
    - Twitter
    - Google+

    Food Marketing Podcast Music:
    - Intro: Realm Dream Bliss by Jared C. Balogh
    - Outtro: A Meditation on the Impending Zombie Apocalypse by Another Cultural Landslide

  • Pub Date: Oct 24, 2014 - 4:00 am
  • Karen Post, the Branding Diva
  • Listen:
  • This diva takes brands that are stuck in a rut and lifts them to success! Her latest effort is a roadmap for brands in the restaurant and hospitality industries, and it's a must-read!

    Quote of Note:
    "If you run like the rest, you too will be roadkill."

    Book to Read:
    - Brain Tattoos by Karen Post
    - Brand Turnaround by Karen Post

    App/Online Resource:
    - Evernote
    - Harvest

    Time Machine Advice:
    "No risk, no reward."

    How to Connect:
    - Branding Diva Blog
    - Restaurant Branding Roadmap
    - @BrandingDiva
    - kp@brandingdiva.com

    Food Marketing Podcast Music: Sacrifice by Robodub

  • Pub Date: Oct 17, 2014 - 10:00 am
  • Chef Matt Burton: Carlisle FoodService Products' Culinary Director
  • Listen:
  • This chef knows how to spin a story to fit the situation! He works directly with chefs and line cooks at some of the world's biggest quick-service restaurants (QSRs) to learn about their needs so that he can help provide solutions to help.

    Quote of Note:
    "You're only as good as your last plate." - Chef Pardis

    Books to Read:
    - The Soul of a Chef by Michael Ruhlman
    - Life, on the Line by Chef Grant Achatz and Nick Kokonas

    Apps/Online Resources:
    - National Restaurant Association
    - MasterCook
    - Google Alerts
    - Carlisle FoodService Products

    Time Machine Advice:
    - "Quit eating all those fatty cheese burgers and all those fries."
    - "It's a marathon, not a sprint

    How to Connect:
    - marketing@carlislefsp.com

    Food Marketing Podcast Music: Sacrifice by Robodub

  • Pub Date: Oct 10, 2014 - 10:00 am
  • Brent Henschel: Server Products' Marketing Communications Coordinator
  • Listen:
  • Brent and I talk about the power of social media, even when it's referring to ketchup dispensers. As a transplant from the construction industry, he brings an interesting take on marketing foodservice products.

    Quote of Note:
    "Whether you think you can or you think you can't, you're probably right." - Henry Ford

    Book to read:
    - How to Win Friends and Influence People by Dale Carnegie

    Apps/Online Resources:
    - Dropbox
    - Shotfarm
    - HootSuite

    Time Machine Advice:
    "Start out in the foodservice industry."

    How to Contact:
    - Server Products' Website
    - 1 (800) 558-8722
    - spsales@server-products.com

    Food Marketing Podcast Music: Sacrifice by Robodub

  • Pub Date: Oct 03, 2014 - 1:30 pm
  • Ron VanDerMolen: Clean Drop Mobile's CEO
  • Listen:
  • Ron is cleaning up restaurants around the country, one selfie at a time. His app doesn't just post pictures of dirty restrooms; he calls the companies and talks sense into them, too!

    Quote of Note:
    "If you're in a restaurant and you're in the bathroom and it's nasty, LEAVE, because that kitchen is nasty and you're going to get sick." - Anthony Bourdain

    Book to Read:
    - The Gathering Storm by Winston Churchill

    Apps to Use:
    - Google
    - eHow Restaurant Cleaning Inspection Checklist
    - Dining Grades

    Time Machine Advice:
    "Stop being so hands-on. A little more office. Not being out in the field so much."

    How to Connect:
    - @CleanDropMobile
    - (269) 685-5270
    - ronv.cleandrop@gmail.com
    - cleandrop.mobi

    Food Marketing Podcast Music: Sacrifice by Robodub