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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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September 2014 Episodes:
  • Pub Date: Sep 26, 2014 - 4:00 am
  • Andrij "Andrew" Harasewych: Weal Media's COO
  • Listen:
  • As an engineer, Andrew felt unfulfilled, but found his passion in marketing. Currently, he's in the middle of hiring the C-suite as part of a company merger that will take his success to a new level.

    Quote of Note:
    - "If someone asks you to do something and you don't know how to do it, say, "Yes," then figure it out later." - Richard Branson

    Book to read:
    - Google Semantic Search by David Amerland

    - Google Partners Program

    Time Machine Advice:
    - Focus on school earlier on. A little more "think first."
    - Take more advantage of the college experience.

    How to contact:
    - WealMedia.com
    - Social Media Strategy Group on Google+
    - Social Media Hangout on Google+

    Food Marketing Podcast Music: Sacrifice by Robodub

  • Pub Date: Sep 19, 2014 - 4:00 am
  • Jeremy Fultz of Brew Studs & Beer Esquire
  • Listen:
  • Jeremy's love of craft beer shows as we talk about marketing and business in a digital world.

    Quote of Note:
    "Drink craft beer!" - Jeremy Fultz

    Book to Read:
    - Anything by Chuck Palahniuk
    - 11/22/63 by Stephen King

    App/Online Resource:
    - Marketo
    - Silverpop
    - Social Bro

    Time Machine Advice:
    "Focus on academics."

    How to Contact:
    - brewqs@beeresquire.com

    Food Marketing Podcast Music: Sacrifice by Robodub

  • Pub Date: Sep 12, 2014 - 4:00 am
  • Mackenzie Barth & Sarah Adler: Spoon University's Co-CEOs
  • Listen:
  • We talk about feeding the nation's ever-hungry college student population and print publications that translate well into a digital environment, so much so that the print becomes obsolete.

    Quote of Note:
    "To eat is a necessity, but to eat intelligently is an art." - Fran├žois La Rochefoucauld

    Books to Read:
    - How to Win Friends and Influence People by Dale Carnegie
    - Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    - The Third Plate by Dan Barber

    App/Online Resource:
    - Google Sites
    - Dashlane

    Time Machine Advice:
    - As much as it feels like you're committing to something for the rest of your life the first time you make a decision, you're not. And it's really important to make sure that you're always learning and make sure that you're always trying to be as happy as you can and be in situations that are going to propel you forward. As long as you're being aware of that, you'll end up in a fantastic place.

    - Always be open-minded about meeting new people, and even if you're putting yourself in a seemingly uncomfortable situation at the time - or if it's something you really don't want to do - it's those opportunities when you put yourself out there that you put yourself out there and meet new people
    or have interesting conversations that spark new ideas or can spark introductions to more amazing people. Just opening your eyes to what's out there.

    How to contact:
    - sarah@spoonuniversity.com
    - mackenzie@spoonuniversity.com
    - Spoon University's "Team" Page

    Food Marketing Podcast Music: Sacrifice by Robodub

  • Pub Date: Sep 05, 2014 - 4:00 am
  • Kali Orkin: So Delicious' Digital Community Strategist
  • Listen:
  • Kali and I talk about her journey, starting in the Navy and moving all the way through her love of marketing to So Delicious Dairy Free, where she uses high level strategy to improve the way her teams talks to customers.

    Quote of Note:
    "Nobody tells this to people who are beginners. I wish someone had told me. All of us who do creative work, we get into it because we have good taste, but there's this gap. For the first couple of years, you make stuff; it's just not that good. It's trying to be good; it has potential, but it's not. But your taste - the thing that got you into the game - is still killer, and your taste is what disappoints you. A lot of people never get paste this phase; they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn't have that special thing that we want it to have, but we all go through it, and if you're starting out or are still in this phase, you've got to know this is normal, and the most important thing you can do is: a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only going to be through a volume of work that you will close that gap and your work will be as good as your ambitions. And I took longer to figure it out, how to do it, more than anyone I've ever met. It's gonna take a while; it's normal to take a while. You've just got to fight your way through." - Ira Glass

    Books to Read:
    - 100 Ways to Live Greener by Kali Orkin
    - The Omnivore's Dilemma by Michael Pollan

    App/Online Resources:
    - Moz.com
    - SimplyMeasured.com
    - HubSpot
    - Marketo
    - Rival IQ

    Time Machine Advice to Self:
    - "Don't worry so much. Things are going to work out!"

    How to Connect:
    - korkin@sodeliciousdairyfree.com
    - LinkedIn
    - The Conscious Consumer
    - The Knock Out Copywriter
    - YouTube
    - Pinterest

    Food Marketing Podcast Music: Sacrifice by Robodub