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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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July 2015 Episodes:
Jon Plowright, Upside Hospitality & Leisure's CEO
  • Pub Date: Jul 31, 2015 - 4:00 am
  • Jon Plowright: Upside Hospitality & Leisure's CEO
  • Listen:
  • Originally, Jon’s company helped entrepreneurs finance their hospitality or food businesses. After a few years, the necessity of creating unique content became apparent, so he began creating niche video courses.

    The two major challenges that Jon sees for food/beverage companies:
    - staff turnover
    - trying to run fast enough to keep up

    Books to Read:
    - Not Fade Away by Laurence Shames and Peter Barton
    - Churchill: A Life by Martin Gilbert

    App/Online Resource:
    - Hipchat

    Time Machine Advise:
    - "Don’t do the cleaning business."
    - "Do something you love."
    - "Start small and focus on getting your first paying customer as quickly as possible."
    - "Life’s short; have fun."

    How to Contact:
    - Twitter
    - jon@upsidehl.com

    Jon's Podcasts:
    - The Upside Business Podcast
    - The Gap (coming soon!)

    Food Marketing Podcast deeper dive:
    - Twitter
    - Facebook
    - The daily Food Marketing newspaper
    - Get extra content!

    Music: Sacrifice by Robodub

Brigitte Theriault, the White Apron Chef
  • Pub Date: Jul 24, 2015
  • Brigitte Theriault, The White Apron Chef
  • Listen:
  • When Brigitte was 18, she started a rent-a-chef business and has been cooking for high-level professionals and stars ever since. She’s also the creator of an online business academy for others that want to become personal chefs.

    Her first foray into marketing herself was to post ads in newsgroups, and then she moved on to Craigslist and then Yelp.

    Books to Read:
    - Primates of Park Avenue by Outliers by Malcolm Gladwell
    - Kevin Kwan
    - Fresh Off the Boat by Eddie Huang

    App/Online Resource:
    - Evernote

    Time Machine Advice:
    "Value yourself more. Value your skills and don’t under-charge for jobs."

    How to Contact:
    - White Apron Chef
    - Personal Business Chef Academy

    Final Thoughts:
    "Being a personal chef is 50% cooking and 50% marketing."

    Ways to help the show:
    - Donate $1
    - Food Marketing Roundup

    Music: Sacrifice by Robodub

Katie Bisson, Food App Developer & Tech Marketing Pro
  • Pub Date: Jul 17, 2015 - 1:30 pm
  • Katie Bisson’s Marketing Bites
  • Listen:
  • As the marketing manager for a small tech company, Katie has been able to get her hands dirty in lots of different types of marketing. She’s also helped a lot of food brands develop apps to gain and retain customers.

    Books to Read:
    - Practical Paleo by Diane Sanfilippo
    -Self Magazine
    -Rachael Ray Magazine

    Apps/Online Resources:
    -Mode (formerly called Foodie

    Time Machine Advice:
    - "You never who what is going to direct you to your career…so don’t get so caught up in career title...get caught up in what you like to do."
    - "Don’t put a glass ceiling above you."

    How to Contact:
    - bisson.kathryn@gmail.com
    - Twitter
    - LinkedIn

    Final Thoughts:
    "Definitely love what you do, follow your passions, and remember your audience."

    Ways to Connect & Help the Podcast:
    - Get additional content
    - Read daily food marketing news
    - Follow on Twitter or Facebook

    Music: Sacrifice by Robodub

Chad Stamm, TMC Digital Media's Chief Content Officer
  • Pub Date: Jul 03, 2015 - 4:00 am
  • Chad Stamm: TMC Digital Media's Chief Content Officer
  • Listen:
  • Marrying advertising and tech to create world-class content educates his clients to succeed. Blog posts direct people across the buyer's journey to help guide clients to great business results. Create content that acts like hooks in the water, waiting to catch the perfect catch! In short, "creating content is one of the best things you can do!" Also, Chad gives us a warning about communicating with customers through social media.

    Books to Read:
    - On the Road by Jack Kerouac
    - Kitchen Confidential by Anthony Bourdain
    - The Sun Also Rises by Ernest Hemingway
    - Lonely Planet book

    Apps/Online Resources:
    - Hubspot

    Time Machine Advice:
    "Trust yourself. Believe in your abilities."

    How to Contact:
    - TMC Digital Media Website

    Final Thoughts:
    It’s an honor to be working in the foodservice industry.

    Ways to help the show:
    - Be a patron!
    - Share our daily food marketing newspaper!

    Music: Sacrifice by Robodub