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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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April 2015 Episodes:
Sean McCarthy Stratabeat
  • Pub Date: Apr 24, 2015 - 4:00 am
  • Sean McCarthy: Stratabeat's Director of Client Strategy
  • Listen:
  • Sean helps mid-sized businesses that have peeked to grow to new heights. With a background working with big brands, he condenses those strategies to apply them to mid-level markets.

    "If it's important to you, you'll find a way; and if not, you'll find an excuse." - John Wooden

    Books to Read:
    - Steve Jobs by Walter Isaacson
    - Rework by Jason Fried and David Heinemeier Hansson
    - Playing to Win by A.G. Lafley

    Apps/Online Resources:
    - Basecamp
    - Harvest
    - Twitter
    - Instagram
    - Evernote
    - Wunderlist
    - Pocket

    Time Machine Advice:
    "Start a YouTube Channel reviewing [tech]."

    How to Contact:
    - Stratabeat.com
    - hello@stratabeat.com
    - @StrataSean

    Music: Sacrifice by Robodub

Ed Zimmerman, The Food Connector's Founder
Aaron T Walker, View from the Top Business & Life Coach
  • Pub Date: Apr 10, 2015 - 4:30 am
  • Aaron T. Walker, Business and Life Coach
  • Listen:
  • Aaron's advice is especially applicable to foodservice consultants. He talks about how to serve clients to the best of one's ability in order to create value that lasts longer than the initial project.

    Quote of Note:
    "I fear missing an opportunity more than I fear failure."

    Books to Share:
    - The Art of Social Media by Guy Kawasaki
    - Good to Great by Jim Collins
    - The Bible
    - Essentialism by Greg McCowan
    - How to Win Friends and Influence People by Dale Carnegie

    App/Internet Resource:
    - ZillionDesigns.com
    - Rev

    Time Machine Advice:
    - "Take better care of yourself."
    - "Build relationships intentionally on a daily basis."
    - "Never eat alone."
    - "Call people often without asking for anything."

    How to Contact:
    - Website Contact Form
    - Email: aaron@viewfromthetop.com
    - Phone: (615) 207-3018

    Free Resources:
    - Personal Assessment
    - What Do I Want?
    - Steps to a Productive Day

    Music: Sacrifice by Robodub

Darren Graham, Colour Graphics' Marketing Director
  • Pub Date: Apr 03, 2015 - 4:30 am
  • Darren Graham: Colour Graphics' Marketing Director
  • Listen:
  • We discuss using Facebook Ads effectively, building a strong Twitter presence and other tips for utilizing online marketing to promote an offline business. Plus, Darren's FULL of great quotes!

    Quote of Note:
    "Defeat is only ever temporary." - Andrew Carnegie

    Books to Recommend:
    - Think and Grow Rich by Napoleon Hill
    - The Thank You Economy by Gary Vaynerchuk

    Apps/Online Resources:
    - Google Apps for Business (now "Google Apps for Work")
    - SocialBro

    Time Machine Advice:
    - "Don't stop, regardless."
    - "If you're driving in your car at night, you might only be able to see 100 meters in front of you, but that's all you need to get where you're going."

    How to contact:
    - Twitter
    - Facebook
    - Website
    - Blog
    - Personal Twitter

    Food Marketing Podcast Music: Sacrifice by Robodub