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Food Marketing Podcast v4 2015 Marc Jordan Paxton
Food Marketing Podcast: Interviews with pros | Learn social media, branding, strategy, & tactics | Market online & offline
The food and beverage industry is built on the back of marketing, and my show brings to light the strategies and tactics that successful entrepreneurs and marketers have used to reach their marketing goals. Their stories help inspire others to promote their brands and sell their products better.
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January 2016 Episodes:
Roger Beaudoin, President of Restaurant Rockstars
  • Pub Date: Jan 29, 2016 - 4:00 am
  • Roger Beaudoin: Restaurant Rockstars' President
  • Listen:
  • Have you ever wanted to start a restaurant, but don’t have the business acumen to help it actually make money? Roger can help you do that! He's a coach with 20 years of experience running successful restaurants in a ski town in New England. The unique thing about a ski town is the packed crowds for four months a year, followed by virtually no business for eight months. This forced Roger to hone his business into a well-oiled machine very quickly and run at peak levels consistently ski season!

    Now Roger is a restaurant coach that's built a training system, Sales Stars, to teach other restauranteurs how to create a high-functioning restaurant system. Once this system's in place, it's easy to grow a business indefinitely.

    Book to read:
    - Built to Lead by David Long

    Apps/Online Resources:
    - Runningrestaurants.com
    - Restaurant Unstoppable Podcast
    - Restaurant Rockstars Podcast

    Time Machine Advice:
    "One of my biggest regrets is that I spent too much time chasing money."

    How to contact:
    - "Ask Roger a Question" button
    - roger@restaurantrockstars.com
    - Restaurantrockstars.com
    - Facebook
    - @restaurantrock1

    Final thought:
    "Run your restaurant like a business and a brand and remember there’s no finish line. Every day is a new day and a new beginning…and…put yourself in your guests’ shoes or put your 'guest hat' on and train your employees to see what the guest sees before the guest sees it."

    Food Marketing Podcast:
    - Contact page
    - Facebook
    - Food Marketing Roundup

    Music: Sacrifice by Robodub
    Intro by John Lee Dumas of Entrepreneur on Fire

Jas Maggu, CEO of AuthenFOOD
  • Pub Date: Jan 22, 2016 - 4:00 am
  • Jas Maggu: AuthenFOOD's CEO
  • Listen:
  • She's a former venturer capitalist that found she didn't have time to cook for herself, but didn't want to eat fast food every day. Unfortunately, her options were limited and the food quality was often poor. When she saw an opportunity to fill a niche in the food delivery market, she decided to ditch the venture capital game and go into business for herself.

    AuthenFOOD offers a variety of food options, including:
    - Gluten Free Diet
    - Low Fat Diet
    - Workout Diet
    - Ethnic Diet
    - Vegan Diet
    - Paleo Diet
    - Hypertension Diet
    - Diabetic Diet
    - Low Sodium Diet

    Book to read:
    Traction by Gabriel Weinberg and Justin Mares

    Apps/Online Resources:
    - Duck Duck Go
    - Google
    - Twilio
    - MailChimp
    - WordPress

    Time Machine Advice:
    "Don't be scared to try and don't wait for the perfect product. But whatever you have, just throw it out there and start marketing that and see what response you get."

    Contact Info:
    - jas@authenfood.com
    - (844) 402-4069

    Final Thoughts:
    "Go out there and try your idea and don't give up!"

    Music: Sacrifice by Robodub