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Category "pr" Episodes:
Katie Bisson, Food App Developer & Tech Marketing Pro
  • Pub Date: Jul 17, 2015 - 1:30 pm
  • Katie Bisson’s Marketing Bites
  • Listen:
  • As the marketing manager for a small tech company, Katie has been able to get her hands dirty in lots of different types of marketing. She’s also helped a lot of food brands develop apps to gain and retain customers.

    Books to Read:
    - Practical Paleo by Diane Sanfilippo
    -Self Magazine
    -Rachael Ray Magazine

    Apps/Online Resources:
    -Mode (formerly called Foodie

    Time Machine Advice:
    - "You never who what is going to direct you to your career…so don’t get so caught up in career title...get caught up in what you like to do."
    - "Don’t put a glass ceiling above you."

    How to Contact:
    - bisson.kathryn@gmail.com
    - Twitter
    - LinkedIn

    Final Thoughts:
    "Definitely love what you do, follow your passions, and remember your audience."

    Ways to Connect & Help the Podcast:
    - Get additional content
    - Read daily food marketing news
    - Follow on Twitter or Facebook

    Music: Sacrifice by Robodub

Scott Monty, Shift Communications' EVP of Strategy
  • Pub Date: Jan 30, 2015 - 2:00 am
  • Scott Monty: SHIFT Communications' EVP of Strategy
  • Listen:
  • We wax philosophical about podcasting, the role of PR in social media and how a high school writing project turned him into a lifelong fan of a certain British sleuth.

    Quotes of Note:
    - "If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words." - Cicero
    - "When you have eliminated the impossible, whatever remains, however improbable, must be the truth." - Sherlock Holmes in The Sign of the Four

    Book to Read:
    - Ctrl Alt Delete by Mitch Joel

    App/Online Resource:
    - Yammer

    Time Machine Advice:
    "Don't sweat it."

    How to Connect:
    - ScottMonty.com
    - I Hear of Sherlock Everywhere Podcast & Blog
    - SHIFT Communications
    - Facebook
    - Twitter
    - LinkedIn

    Food Marketing Podcast Music: Sacrifice by Robodub

alex-greenwood_alexander-g-public-relations_food-marketing-podcast_episode-0032_marc-jordan-paxton
  • Pub Date: Nov 07, 2014 - 4:00 am
  • Alex Greenwood: Alexander G. PR's President
  • Listen:
  • Alex runs one of the top PR agencies in the Kansas City area, but he's way more than that! He's an award-winning fiction writer with a heart of gold, having worked as a volunteer in the aftermath of the Oklahoma City bombing in 1995.

    Quote of Note:
    "Men go mad in herds, but only come to their senses one by one." - Charles McKay

    Books to Read:
    - Anything by Seth Godin
    - Alex's award-winning fiction

    App/Online Resource to Share:
    - Harvest

    Time Machine Advice:
    "Don't be so impetuous."

    How to Contact:
    - Twitter
    - Alexander G. Public Relations' Website

    Food Marketing Podcast music: Sacrifice by Robodub

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