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Category "online education" Episodes:
Jon Plowright, Upside Hospitality & Leisure's CEO
  • Pub Date: Jul 31, 2015 - 4:00 am
  • Jon Plowright: Upside Hospitality & Leisure's CEO
  • Listen:
  • Originally, Jon’s company helped entrepreneurs finance their hospitality or food businesses. After a few years, the necessity of creating unique content became apparent, so he began creating niche video courses.

    The two major challenges that Jon sees for food/beverage companies:
    - staff turnover
    - trying to run fast enough to keep up

    Books to Read:
    - Not Fade Away by Laurence Shames and Peter Barton
    - Churchill: A Life by Martin Gilbert

    App/Online Resource:
    - Hipchat

    Time Machine Advise:
    - "Don’t do the cleaning business."
    - "Do something you love."
    - "Start small and focus on getting your first paying customer as quickly as possible."
    - "Life’s short; have fun."

    How to Contact:
    - Twitter
    - jon@upsidehl.com

    Jon's Podcasts:
    - The Upside Business Podcast
    - The Gap (coming soon!)

    Food Marketing Podcast deeper dive:
    - Twitter
    - Facebook
    - The daily Food Marketing newspaper
    - Get extra content!

    Music: Sacrifice by Robodub

Brigitte Theriault, the White Apron Chef
  • Pub Date: Jul 24, 2015
  • Brigitte Theriault, The White Apron Chef
  • Listen:
  • When Brigitte was 18, she started a rent-a-chef business and has been cooking for high-level professionals and stars ever since. She’s also the creator of an online business academy for others that want to become personal chefs.

    Her first foray into marketing herself was to post ads in newsgroups, and then she moved on to Craigslist and then Yelp.

    Books to Read:
    - Primates of Park Avenue by Outliers by Malcolm Gladwell
    - Kevin Kwan
    - Fresh Off the Boat by Eddie Huang

    App/Online Resource:
    - Evernote

    Time Machine Advice:
    "Value yourself more. Value your skills and don’t under-charge for jobs."

    How to Contact:
    - White Apron Chef
    - Personal Business Chef Academy

    Final Thoughts:
    "Being a personal chef is 50% cooking and 50% marketing."

    Ways to help the show:
    - Donate $1
    - Food Marketing Roundup

    Music: Sacrifice by Robodub


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