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Category "e-commerce" Episodes:
Trajan King, Invincible Startup Training Program's Creator
  • Pub Date: May 29, 2015 - 4:40 am
  • Trajan King: Invincible Startup's Creator
  • Listen:
  • He creates online training courses to help entrepreneurs and startups grow their businesses. Facebook ads and social media (Instagram & Twitter) are used to feed his lead funnel. Potential customers can be targeted through the data that Facebook has for every person on the platform. Other areas of advertising can be expensive, but not necessarily effective.

    We talk about the difference between Facebook Pages and Groups, and the ways restaurants, grocers or any other food-related companies can use them effectively. Especially important is building up an audience in a group to facilitate conversations that position the group owner as a trusted information source.

    Books to Read:
    - Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    - How to Win Friends and Influence People by Dale Carnegie
    - The Richest Man in Babylon by Charles Conrad
    - The E Myth by Michael E. Gerber
    - The Goal by Eliyahu M. Goldratt

    Apps/Online Resources:
    - Coach.me
    - Any.do
    - Instagram
    - Twitter
    - Snapchat
    - Uber

    Time Machine Advice:
    "Save more and every company you do, start smaller; take it in smaller pieces."

    How to Contact:
    - Invincible Startup
    - Twitter

    Final Thoughts:
    Share innovative and different ideas that are used to succeed in food marketing.

    Music: Sacrifice by Robodub

Chris Reck Bold Simplified CEO Food Marketing Podcast Episode 0033 Marc Jordan Paxton
  • Pub Date: Nov 14, 2014 - 4:00 am
  • Chris Reck: Bold Simplified's CEO
  • Listen:
  • Since childhood, Chris has been a serial entrepreneur. He tells us how to fail in food, then run a series of successful online ventures.

    Quote of Note:
    "When you change the way you look at things, the things you look at change." - Dr. Wayne Dyer

    Book to Read:
    - Contagious by Jonah Berger

    App/Online Resource:
    - MindMeister

    Time Machine Advice:
    "Stick to just one thing at a time."

    How to Contact:
    - BoldSimplified.com
    - chris@boldsimplified.com


    Food Marketing Podcast Music: Sacrifice by Robodub
single-jo-coffee-logo-nicole-norris
  • Pub Date: Jul 18, 2014 - 6:30 am
  • Nicole Norris: The Agency's Creative Director
  • Listen:
  • Nicole Norris didn't think she was busy enough, so she decided to have two jobs. She's the Creative Director at The Agency, but she's also the Queen of Online Coffee for SingleJoCoffee.com.

    Quote of Note:
    "What would Will Farrell do?"

    Online Resource:
    Twitter.com

    Company Website:
    SingleJoCoffee.com

    Food Marketing Podcast Music: Sacrifice by Robodub

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