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Category "consulting" Episodes:
Randy Lopez, Synergy Consulting's Food Marketing Consultant and Owner of Jake Agency
  • Pub Date: Aug 28, 2015 - 4:00 am
  • Randy Lopez: Branding and Strategy Consultant at Synergy Restaurant Consultants
  • Listen:
  • He loves guerrilla marketing tactics that leave great impressions, always keeping in mind that you need to test first. Those kinds of executables can be fun and memorable, but you need to do trial runs and test every aspect of a campaign. Not working out the kinks can be a messy affair!

    Also, beware of the word “freaking.”

    Books to read:
    - Hop on Pop by Dr. Seuss
    - The Experience Economy by B. Joseph Pine II and James H. Gilmore

    Apps/Online Resources:
    - Yelp
    - Thrill List

    Time Machine Advice:
    - “Thank you for not ever buying velcro shoes or MC Hammer pants."
    - “Take care of myself."
    - "Enjoy every aspect of these jobs that I’ve had."

    How to contact:
    - randy@synergyconsultants.com
    - The Synergy Phone Line

    Help out the show:
    - Twitter
    - Facebook
    - Support the show
    - Daily Food Marketing newspaper

    Music: Sacrifice by Robodub

Justin Ethington, Volt Marketing's Founder
  • Pub Date: Jun 05, 2015 - 4:30 am
  • Justin Ethington: Volt Marketing's Founder
  • Listen:
  • Justin's career got put on a certain trajectory when he was hired by 3M after graduating from Northwestern University's Medill IMC program, and he could have been marketing Post-It Notes for the rest of his career. However, he found himself uninterested in that. When he was told that there was an 11-year wait for an underground parking spot - very necessary in the Minnesota winters - he decided to strike out on his own, and that's when his career really got rolling!

    Books to Read:
    - The Culture Code by Clotaire Rapaille

    Apps/Online Resources:
    - Evernote

    Time Machine Advice:
    "Learn the guitar at a earlier age."
    "Start my own business younger than I did."

    How to Contact:
    - Volt Marketing Website
    - justin@voltmarketing.com

    Music: Sacrifice by Robodub

Mark Allan Powers, Uncorked Monthly's Editor-in-Chief & Marketing Consultant to the Fortune 500
  • Pub Date: May 22, 2015 - 4:00 am
  • Mark Allan Powers: Uncorked Monthly's Editor-in-Chief & Marketing Consultant to the Fortune 500
  • Listen:
  • Mark is a marketing consultant for some of the biggest companies on the planet, including General Motors, Harley-Davidson, FedEd, Sony, and Adobe. That being said, his true passion is wine. His Uncorked Monthly blog gets thousands of viewers each month, and he uses his list to build his personal brand.

    Quote of Note:
    "My favorite bottle of wine? An open one."

    Books to Read:
    - Stephen R. Covey
    - John C. Maxwell
    - Josh Linkner
    - Screw Business As Usual by Richard Branson
    - First, Break All the Rules by Marcus Buckingham and Curt Coffman
    - Change the Culture, Change the Game by Roger Connors and Tom Smith

    Apps/Online Resources:
    - Bundle Post
    - Hootsuite
    - Google Translate
    - EasilyDo
    - LinkedIn
    - Evernote

    Time Machine Advice:
    "Stand bold and be tall."
    "Be yourself, but be humble."
    "Never be afraid to live the dreams you have."

    How to Contact:
    - Uncorked Monthly
    - Mark's website
    - +1 (248) 420-9272

    Final Thoughts:
    "Make it happen!"

    Music: Sacrifice by Robodub

Mindy Armstrong, Food IQ's Director of Insight & Innovation
  • Pub Date: May 08, 2015 - 4:30 am
  • Mindy Armstrong: Food IQ's Director of Insights & Innovation
  • Listen:
  • Google+. Skype. Sweatpants. And that's all in just the first two minutes. Food marketing is so fun, and Mindy Armstrong gets to impact the way consumers consume. At Food IQ, she uses the power of marketing to inspire customers' food choices.

    Quote of Note:
    "Do what you can, with what you have, where you are." - Theodore Roosevelt

    Book to Read:
    - Daring Greatly by Brene Brown
    - The Hard Thing about Hard Things by Ben Horowitz
    - Your Turn (aka What to Do When its Your Turn) by Seth Godin

    App/Online Resource:
    - Eater.com
    - FastCasual.com
    - NRN (National Restaurant News)
    - The Futures Company

    Time Machine Advice:
    "Slow down, and be great TODAY, instead of focusing on being great LATER."

    How to Contact:
    - FoodIQ.net

    Music: Sacrifice by Robodub

Sean McCarthy Stratabeat
  • Pub Date: Apr 24, 2015 - 4:00 am
  • Sean McCarthy: Stratabeat's Director of Client Strategy
  • Listen:
  • Sean helps mid-sized businesses that have peeked to grow to new heights. With a background working with big brands, he condenses those strategies to apply them to mid-level markets.

    "If it's important to you, you'll find a way; and if not, you'll find an excuse." - John Wooden

    Books to Read:
    - Steve Jobs by Walter Isaacson
    - Rework by Jason Fried and David Heinemeier Hansson
    - Playing to Win by A.G. Lafley

    Apps/Online Resources:
    - Basecamp
    - Harvest
    - Twitter
    - Instagram
    - Evernote
    - Wunderlist
    - Pocket

    Time Machine Advice:
    "Start a YouTube Channel reviewing [tech]."

    How to Contact:
    - Stratabeat.com
    - hello@stratabeat.com
    - @StrataSean

    Music: Sacrifice by Robodub

Aaron T Walker, View from the Top Business & Life Coach
  • Pub Date: Apr 10, 2015 - 4:30 am
  • Aaron T. Walker, Business and Life Coach
  • Listen:
  • Aaron's advice is especially applicable to foodservice consultants. He talks about how to serve clients to the best of one's ability in order to create value that lasts longer than the initial project.

    Quote of Note:
    "I fear missing an opportunity more than I fear failure."

    Books to Share:
    - The Art of Social Media by Guy Kawasaki
    - Good to Great by Jim Collins
    - The Bible
    - Essentialism by Greg McCowan
    - How to Win Friends and Influence People by Dale Carnegie

    App/Internet Resource:
    - ZillionDesigns.com
    - Rev

    Time Machine Advice:
    - "Take better care of yourself."
    - "Build relationships intentionally on a daily basis."
    - "Never eat alone."
    - "Call people often without asking for anything."

    How to Contact:
    - Website Contact Form
    - Email: aaron@viewfromthetop.com
    - Phone: (615) 207-3018

    Free Resources:
    - Personal Assessment
    - What Do I Want?
    - Steps to a Productive Day

    Music: Sacrifice by Robodub

Mark Chase Restaurant Real Estate Advisor Food Marketing Podcast Marc Jordan Paxtona
  • Pub Date: Mar 27, 2015 - 4:30 am
  • Mark Chase, Restaurant Real Estate Advisor
  • Listen:
  • After running one of the first online real estate sales portals, Mark decided to focus on food. He explains how he's grown his current business utilizing the Internet exclusively. We talk about lead generation and word-of-mouth marketing as well.

    Quote of Note:
    "Many people die at 25, but aren't buried until they're 75." - Benjamin Franklin

    Book to Share:
    - Seth Godin's Library

    App/Online Resource:
    - EverContact
    - Nimble

    Time Machine Advice:
    "Don't chase after money. Find something you like doing and stick with it."

    How to Contact:
    - Restaurant Real Estate Advisors' Website
    - @RestaurantProps
    - mark@restaurantrealestateadvisors.com

    Free Ebook:
    - Open a Restaurant at a Great Location at a Great Price

    Music: Sacrifice by Robodub

Rick Zambrano My Crown-Rio Foodservice Consulting Principal Food Marketing Podcast Episode 0049 Marc
  • Pub Date: Mar 20, 2015 - 4:30 am
  • Rick Zambrano: My Crown-Rio Foodservice Consulting's Principal
  • Listen:
  • Rick's company specializes in menu and marketing consulting for independent restaurant companies.

    Quote of Note:
    "It's not rocket science."

    Book to Read:
    - Negotiation Genius by Deepak Malhotra and Max Bazerman

    App/Online Resource:
    - Slideshare

    Time Machine Advice:
    "Start earlier."

    How to Contact:
    - Website
    - solutions@crownrio.com
    - LinkedIn
    - Google+

    Music: Sacrifice by Robodub

Sheena White, Social Media Consultant
  • Pub Date: Feb 20, 2015 - 4:30 am
  • Sheena White, Social Media Consultant
  • Listen:
  • In the realm of health and wellness, one of the best social media consultants is Sheena White. Listen as she shares her ups and downs in starting a consulting business.

    Quote of Note:
    "For God did not give us a spirit of timidity, but one of power, love and self-discipline."
    2nd Timothy 1:7

    Books to Recommend:
    - Outlander Series by Diana Gabaldon
    - A Song of Ice and Fire Series (aka A Game of Thrones) by George R. R. Martin
    - Expectation Hangover by Christine Hassler
    - The LinkedIn Code by Melonie Dodaro

    Apps/Online Resources:
    - Facebook Post Planner
    - Social Oomph

    Time Machine Advice:
    "Start my business when I was in college."

    How to Contact:
    - sheena@sheenawhite.com

    Food Marketing Podcast Music: Sacrifice by Robodub

Rick Mathieson iMathieson.com Food Marketing Podcast
  • Pub Date: Jan 16, 2015 - 1:30 am
  • Rick Mathieson: iMathieson's President
  • Listen:
  • Rick's been involved in marketing a wide variety of brands, including food brands like Coca-Cola and Poo~Pourri. We talk about executing a successful ad launch and how to make the most of social media.

    Quotes of Note:
    - "If you build it, they will come." - Field of Dreams
    - "It's the journey, not the execution."
    - "Without strategy, execution is aimless. Without execution, strategy is useless." - Morris Chang
    - "It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat." - Chris Pine, quoting Teddy Roosevelt

    Books to Read:
    - Permission Marketing by Seth Godin
    - United We Brand by Mike Moser
    - Hey Whipple, Squeeze This by Luke Sullivan

    Apps/Online Resources:
    - GoToMeeting App
    - Apple Store App

    Time Machine Advice:
    - "Relax...you're going to have an awesome time on the ride. It's going to be a blast."
    - "All your choices are spectacular!"

    How to Contact:
    - iMathieson.com
    - GenWOW blog
    - LinkedIn Gen Wow Group
    - Twitter
    - Facebook

    Rick's Books:
    - The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World by Rick Mathieson
    - Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age by Rick Mathieson

    Food Marketing Podcast Music: Sacrifice by Robodub
  • Pub Date: Dec 26, 2014 - 4:00 am
  • Mark Moreno: MM Restaurant Development's President
  • Listen:
  • We talk about the shallow nature of "sales." Foodservice is in his blood, having worked in restaurants since the age of ten. Now he helps independent restaurant owners achieve the maximum return on their investments. We also talk about the advantage of dealing with problems.

    Quote of Note:
    "Work the PROBLEM."- Gene Kranz (played by Ed Harris in the movie Apollo 13)

    "The significant problems cannot be solved at the level at which they were created." - Albert Einstein

    Book to Read:
    Gung Ho! Turn On the People in Any Organization by Ken Blanchard and Sheldon Bowles

    App/Online Resource:

    Time Machine Advice:
    "Nothing takes the place of experience."

    Contact Info:
    - Foodsho.com
    - LinkedIn
    - Twitter

    Food Marketing Podcast Music: Sacrifice by Robodub


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