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Category "Marketing" Episodes:
food-marketing-podcast-the-future
  • Pub Date: Jun 30, 2014 - 10:00 am
  • FMP 2.0
  • Listen:
  • My introduction to Food Marketing Podcast 2.0. I muse on my history with food, and what the new focus of the podcast will be.
sneak-peek-food-marketing-podcast
  • Pub Date: Jun 25, 2014
  • Coming on Friday: A NEW Episode!
  • You've all waited a long time, but the show will be back with a new episode on Friday, June 27, 2014. This will be a special episode, because it marks a change for the show, as I shift away from my own opinions and focus on the opinions of the people I interview.

    This first one is a discussion with a sales and marketing director for the largest international data compiler for the foodservice industry. We talk about data collection, trade shows, and his favorite, semi-secret hobby. Stay tuned!
food-marketing-podcast-interview-cartoon
  • Pub Date: Dec 30, 2013 - 4:00 pm
  • Potential Interviewees
  • Hey, everybody! I'm looking for people to be interviewed over Skype. Email or call me:
    - marc@foodmarketingpodcast.com, or
    - 888.573.7779.

    I'm tossing around the idea of making this a 5-times-a-week show, but need to make sure there are enough people to keep it going indefinitely. So, if you'd like to be interviewed, or if you have a person to suggest, please do so!

    Thanks everybody!

    -Marc
shoulder-shrug-Marc-Jordan-Paxton
  • Pub Date: May 31, 2013 - 10:00 pm
  • Where am I?
  • Hello, everyone! I'm sorry it's been so long since you've heard from me. The show's getting a needed re-tooling so that we can get on a more regular schedule. I was planning on releasing at least one episode in May, but the interview I had lined up had to be postponed until June.

    So get ready; there are great things on the horizon! Until then, keep the marketing ideas coming. I love to hear ideas that people have for topics. Or, if you know someone - including yourself - that would be a great guest for the show, feel free to email me at:

    marc@foodmarketingpodcast.com.

    Thanks, all!

    -MJP
Food Marketing Podcast Episode 013 Food to Dye for Yellow Dye #5 Marc Jordan Paxton Dog Food Contami
  • Pub Date: Apr 18, 2013 - 9:03 am
  • Food to Dye for!
  • Listen:
  • 80% of ALL products sold in the USA have yellow dye #5 in them. How can marketers deal with the current backlash against the use of this dye, especially in food products?

    Also, three food trends for 2013 that deal with alternative food choices in the fast casual dining segment.
Food Marketing Podcast Episode 012 Betty White vs Big Data Marc Jordan Paxton
  • Pub Date: Apr 11, 2013 - 2:10 am
  • Betty White vs Big Data
  • Listen:
  • The dangers and benefits of big data, and how it can lead you astray if you're not careful! Big data would never lead to Betty White as the perfect spokesperson for Snickers, that's for sure!
Food Marketing Podcast secret menu
  • Pub Date: Mar 20, 2013 - 2:40 pm
  • Secret Menus Galore!
  • Listen:
  • Lots of fast-food restaurants have secret menus that allow them to skirt the requirements to post health info. Also, New York City bans large sodas, and food marketers are accused of being like tobacco companies.
Food Marketing Podcast Marc Paxton Chocolate Play Dough Pepsi
  • Pub Date: Mar 09, 2013 - 7:00 pm
  • Mo' Money, Mo' Play Dough
  • Listen:
  • PepsiCo makes great strides by spending MORE money on marketing! Also, a UK brand teaches kids to play with their food!
wheels-on-the-bus-go-round-and-round
  • Pub Date: Feb 28, 2013 - 12:06 am
  • The Wheels on the Bus
  • Listen:
  • The wheels on the marketing bus go round and round. Also, there's something funny-tasting in my lasagna!
Celebrity-Brand-Ambassadors-Food-Marketing-Podcast
  • Pub Date: Feb 21, 2013
  • Celebrity CMO
  • Listen:
  • Celebrities are going beyond endorsement deals and accepting REAL JOBS at companies to help control the brands they support.
Subway in trouble in 2013
  • Pub Date: Feb 06, 2013 - 3:30 pm
  • Reluctant Marketing Resolutions
  • Listen:
  • A look at marketing activities to change or be wary of in 2013.
Food Marketing Podcast 2013 Super Bowl SodaStream
  • Pub Date: Jan 25, 2013 - 5:30 pm
  • Super Bowl Gold for SodaStream?
  • Listen:
  • SodaStream has an ad spot in the 2013 Super Bowl. A little history on the company and stats about the other companies that have ads this year.
MSG-and-Other-Additives
  • Pub Date: Jan 17, 2013
  • When the Method Is the Message
  • Listen:
  • Marketers sometimes like to borrow from the manufacturing industry for advertising copy. Here's a list of some fun ones!
  • Pub Date: Jan 09, 2013 - 7:30 pm
  • Goin' to a Trade Show
  • Listen:
  • Tips on planning and executing effective sampling at a trade show
  • Pub Date: Jan 05, 2013
  • Listen on Stitcher!
  • If you use the Stitcher mobile app, you can now add Food Marketing Podcast to a playlist in the app. Or, click here: http://stitcher.com/s?fid=31290&refid=stpr.

    Remember, Episode #4 will drop sometime after January 7th. Sorry, but I'm still out of town!

    Also, go to http://www.facebook.com/FoodMarketingPodcast and answer my New Years question about your favorite food marketing campaign from 2012.

    Thanks, everyone!

    -MJP
  • Pub Date: Dec 31, 2012
  • Happy New Year's Eve!
  • Most people wait until the new year so they can wish everyone good tidings for the upcoming, and hopefully prosperous, year. I'd like to take this opportunity to thank everyone who's subscribed and continued listening to the show! It's been an interesting year full of ups and downs, but they lead to the point where I could start this show, so I'm grateful for them all!

    While I'm sharing, my Kicking Lizard Salsa business has had a bit of the hiccups over the past few months, with our mid-summer manufacturing changes, but things are looking up again, so I'm content for now to see where that'll go. As a quick business lesson, did you all know that grocery chains only review certain types of products at certain times of the year? We had no idea; we assumed that if there was an awesome product, companies would be chomping at the bit to try it! They're waiting, so, right now, we have to wait, too.

    Does anyone else have an interesting lesson that they gleaned during the year 2012 that they'd like to share? Please, leave a comment and share with everyone!

    Here's to 2012!

    -MJP
  • Pub Date: Dec 23, 2012
  • The Holidays are here again!
  • Hello, everyone. Merry Christmas and Happy Hanukkah to you all. I wanted to write quickly to let everyone know that since I'll be out of town for the next two weeks, there won't be a new Food Marketing Podcast episode until sometime the week of January 7th. Sorry!
frito lay chicken pepsi flavored lay's potato chips
  • Pub Date: Dec 17, 2012 - 5:30 pm
  • Eat Some Chicken and Chips and Pepsi
  • Listen:
  • Frito Lay and Pepsi team up for a new flavor explosion. Other Lay's brand potato chips are mentioned, too.
Picture of Turbaconducken
  • Pub Date: Dec 10, 2012 - 5:00 pm
  • Sweet Sweet Bacon
  • Listen:
  • Importance of "pictures" in selling food products. Example: pork.
Pizza Hut Perfume 2012
  • Pub Date: Dec 06, 2012 - 6:00 pm
  • Pizza Hut Gets Smelly
  • Listen:
  • Pizza Hut does something smelly. Jones Soda and Jelly Belly provide good examples of promotional variations on their main themes.
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